How To Select An Appropriate Newcastle Web Design Company! 

Learning how to find the right Newcastle web design company can be difficult, however that's not what this article is about, as we don't do website design, nor are we a web design company. We are a neutral advisor in helping companies select premium newcastle web designers that will fit their requirements and make their business much more profitable.

The creation of your company website can be quite a tricky process and the implementation of a complete internet marketing program is even harder, this is not the arena of a web design company, it's the arena of a specialized online marketing architect... Web design is only part of it, and a critical part at that...

Here's some thoughts on choosing an appropriate Newcastle web desiger...

1. Establish your website and online marketing goals
2. Determine what budget you have and what will bring you a good ROI (Return on Investment)
3. Choose a web design and hosting company
4. Employ the services of a web marketing architect

A lot of web designers will build a website specifically to your specifications, the way it looks, the colouring, the navigation and imagery... But this ISN'T what a company needs the majority of the time. 

You see most business owners and marketing divisions in major companies only know what they know, they don't know what they don't know, and this is the area that "KILLS" the marketing efforts online, for almost all businesses.

There is a complex net of what unique mix of design, copy, social media, online networking, video and web 2.0 elements that each company requires to make it a success, get all or even one of these slightly out of kilter and your whole budget goes up in smoke. Unfortunately, most companies design budget goes up in smoke to unknowing website designers who "just follow" orders and don't give any reay guidance in finding the purpose and passion of the person, owner or company creating it... This is a BIG mistake.

Getting online these days is much more than just slapping a nice looking site together, a blog, some social marketing elements like Facebook, Twitter and LinkedIn, there's so much more to each element that needs scoping, planning, executing and maintenance than meets the eye and the savvy business owners who are open to such keys to success are going to very quickly take dominance over their competition in the local marketplace and wider areas if need be... As long as they have an in-depth plan in place from a designer and higher level internet marketing knowledge base.

Some key elements to look for if you're searching for a web / graphic designer are:

1. How good is their portfolio?
If you see a designers site that is fantastic, looks and functions well, but the client sites in the portfolio aren't in comparison, something is amiss. This could well mean that the designers have designed their own site, but have outsourced their clients sites to lesser skilled designers in attempt to make more out of the project.

It could also mean the reverse of the above, they've had a highly skilled designer create their website for them, and they've done the clients work and it's not in the realm of anywhere good enough.

This unfortunately affects YOU the business owner, as it's your image and branding that's going to suffer and suffer royally it will if you happen to come across and not weigh up the right web designer, so pay particular attention to their portfolio.

Does the designer your looking at, have their testimonials and portfolio clients available for you to call them and ask them questions about their particular designer and the experience they've had, this is quite a big thing, and while they probably only have their best clients online in their porftolio, call at least a few of them and see what their clients perspectives are.

2. Their internet marketing expertise
How deeply does a particular website designer know "internet marketing" and I'm not just talking about website / graphic design, which is what they all claim to do well.

While a website designer may be good at designing a site and taking orders from a client, they may not be good at developing their online business blueprint to success. This blueprint is an internet marketing program that goes much deeper than just the tiny element of web design and some basic web marketing that a lot of designers are now sprouting... I.E. SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay Per Click Advertising), Article Marketing, Copywriting, Video Marketing etc... There's much, MUCH, more to internet marketing so be careful.

If your chosen website designer isn't doing all the above visible sources of marketing and the lesser visible marketing techniques that only an expert in this area would see, then you're most likely going to be wasting your money.

3. Are they established?
The myth of the well established company is one that you should take with a grain of salt... WHY?... Because any company could be going for a long time, but doesn't mean it's doing a good job.

It could appear it's going well, and do all the finest exercises in the world to BLUFF you they are doing well, but are they really?

Here's how you find out... Go and talk to as many people about them as possible, go to networking events and connect with clients of theirs, tell them you're thinking of getting a website created and then don't say a word more, if the client of the company in question is happy then they'll be more than glad to sprout about them to you and recommend them... That's a very good sign!

You can also call up the website owners in the portfolio as I mentioned in a previous point and that will help you on your quest.

Finally, you could Google the company in question and type in search phrases like "Company Name Reviews" or "Company Name Testimonials" and sometimes you'll find excellent and not so excellent findings in your research.

So in summing up, think of the following things you want to achieve:
1. What sort of website do you want?
2. What do you want to achieve from your website (Your MWR - Most Wanted Response)?
3. Who is your target market?
4. What industry are you in and how can you make your site different to the norm?
5. Do you already have a website? Is it paying for itself already in leads, sales etc... If not why not?
6. How quickly or soon do you want your website?
7. What are the consequences if you never have a website or internet marketing presence created for your business? I.E. Loss of market share etc.

What ever you do, don't do anything until you've thoroughly researched your market online and understand it, and if you don't have time to do this, just remember this is YOUR business and you need to find the time, or find a web marketing architect who has an established team all ready to go for you.

Adam Price is the founder of Nett Knowledge and author of many articles, blogs, courses and ebooks helping business owners, entrepreneurs and salespeople to market themselves better online so they get more leads and make more sales. Get your own sales analysis of your business 100% FREE and learn how to increase your sales and profits below...

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To: All Business Owners Wanting To Make Sales Online!

Are you frustrated, confused, and possibly a little lost with this thing we call internet marketing? 

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Here's WHY:

You're web presence can and WILL make you more money, the problem is knowing HOW to go about it, WHAT strategies to implement specifically for your business and WHO to trust!

If you get any of the above wrong, you WILL FAIL!

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So in the end you can "short cut" the learning curve and mistakes made by doing it your own way, or the way of a well intentioned web designer or search engine optimization expert. But if I could have a dollar for every business that I've seen just think they need "A LOT" of targeted traffic to their site and "STILL NOT" make any sales, I would be a multi-millionaire!

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                               Three Reasons To Believe What I Say

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Reason Two:  The process of building marketing plans and coaching the clients of the master internet marketers has proven to myself that there is indeed a system that works for local business owners and those who have a "web-business" that is run purely online (i.e. no shop front), the strategies are slightly different, but the results end up the same when done correctly.

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