Nett Knowledge Blog

I obtained some e-mails in connection with my recent article on how to improve your copywriting. Rebecca Kalajian gave me a link to the Britain-based Plain English Campaign, "a detached pressure association fighting for public info to be written in plain English. The group has greater than ten thousand registered supporters in eighty nations."
 
What a great concept! We're all very busy - why should we need to muddle through tiresome, long-winded info in our personal or professional lives?
 
Simple, straight forward English is, Faster, Friendlier, Less complicated to absorb.

Below is a great 3 tips about simplifying your online writing...


 
Whether you are are writing an email, a product spec, content material or a proposal, you can attain a lot more when you write in basic English. You're not dumbing down your views - you are only expressing them more concise.
 
"It is not a newbie's means of communication," they declare. "Virtually all progressive senior administrators usually write in simple English... Unfortunately, thanks to the bureaucrats of public service sectors, local councils, insurance companies, building societies, banks and government offices, we have come to embrace a formal style of writing which is ineffectual and often unfriendly."
 
So how do you make straightforward your writing approach?
 
The following are several advice from their Guide to Plain English:
 
-  Keep your sentences short
 
-  Make use of active verbs
 
-  Use 'we' and 'you'
 
-  Go for words appropriate for the audience
 
-  Make use of positive language
 
-  Make use of lists when appropriate
 
The guide then discusses the complex subject of expressing apology, then addresses a couple of the myths that can prevent clear communication. In addition, it comes with a blacklist of words to keep away from.

For writing on the web, here's a fantastic guide to follow, it's advice evergreen if you want real, sustainable results for your writing in your niche, it's called the NetwritingMasters Guide by Dr Ken Evoy of SiteBuildIt, the web's number one niche information marketing platform (it's well worth checking out also). 

Thanks a lot for your mails - don't hesitate to send some more!