Nett Knowledge Blog

Do you hate making cold calls ?... I would like to hazard a guess and say that 99% of people truly hate the cold calling game.

Now WHY would that be?

The true fact of the matter is the way we think about making a call to perfect stranger.

We go in with a mindset of "I hope I get a sale" or an appointment or even one perceived step closer to making a sale.

Why do you think that this is one of the most negatively looked upon activities in the sales persons bag of tricks?

It's because of a little known universal law called "It Matters Not"... I've written exclusively about the universal laws and expanded upon this particular law on my website www.Law-Of-Attraction-And-Success.com.

But in a nutshell, this law teaches us "NOT" to be influenced by external physical outcomes in our lives, and most definitely not to be "Attached" to anything as we're only here non-permanently anyway... It's a very deep law and requires some depth of understanding yourself to truly comprehend it.

Why then do I bring it up for the purpose of natural cold calling?

Let me answer that by taking you on a guided thought process...

Have you ever been interrupted during the day and it's been someone making a cold call?

What was your reaction in the very first few seconds of the call, you know what I mean... Right after the salesperson said "Hi, my name is, I'm from company X and we do..."

I bet your instinctual reaction was what?... Not Interested!... Am I right?

So the real crux of the matter here is the person calling you was either being too pushy, interrupting, selling something you just don't want, or too pitchy for your liking...

What that person would have been hoping for none the less, would have been a "Nice Sale" to take place from calling you...

This brings me to the very next important part of the mindset for anyone using the phone to make sales...

Most salespeople live in hope and there's really nothing wrong with having hope, except that it "attaches" you to an outcome of possibility... And attachment to outcomes in a sales environment causes all sorts of "unbalanced and irrational" behavior and frustration.

The very best phrase I've ever heard about sales people and hope is the term "Hopium" by Ari Galper at www.Unlock-The-Sales-Game.com
When we live in hope of "closing" a sale, we end up being someone we're not, we're more hyped up (some pass this off as being "PROFESSIONAL") on the phone, but in essence we're really being a turn off to the listener all together, that's why they hang up.

This negative connotation of "Slimy, Greasy, Salesperson" has it's own attachment from car or real estate sales of the early years... Now of course theirs training that takes the pressure out of the sales process for every industry, even real estate and car sales.

So the bottom line for effective adoption of this "Non-Attached" mindset so you can make successful connections is this:
1. "Let Go" of any thought of making a sale.2. Allow a conversation to take place, not a sales pitch.3. Take all pressure, hype and salesmanship "out" of play.4. Make cold calling like your talking to an "Old Friend"

Just these few thoughts above will make a massive impact with the results you get when making cold calls.

Try and make your non-attachment to any outcome second nature, not only with your sales training, but with everything in your life and see and feel the difference this new low-pressure lifestyle will reward you with.