The recipients of your cold calls feel awkward by artificial enthusiasm on the phone. Especially when it's your first call to a complete stranger, this type of enthusiasm triggers a well known response from them... It's commonly known that when you push someone, it causes Rejection!
The ridiculous thing about artificial enthusiasm, smiling and being joyful when cold calling is that you sound fake. Plus the fact that when a stranger hears a happy, artificially enthusiastic caller on the end of the line, whom THEY don't know and are pushing for a sale, just makes things a hundred times worse for you. If you don't know them, at least be honest enough to yourself that this is true. Unfortunately traditional cold call training doesn't see it this way, it teaches to push, smile, be happy and fake to strangers and in turn, you get shut down and rejected a lot more than you should.
And so to them, we are simply someone who wants to sell them something. It is better to modestly assume you know very little about them. Invite them to share with you some of their concerns and difficulties. And allow them to guide the conversation, even when it means getting “off track” a bit.
Until next time, don't destroy your chances of making sales over the phone, remember...
Keep Cold Calling Simple, Open, Honest, Humble and Conversational... So You Build Trust!
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