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You are here: Nett Knowledge Blog
Nett Knowledge Blog
Nett Knowledge Blog
The "Nett Knowledge" blog is where you'll learn about "HOW" to use the internet to build your business presence in the local community and via the larger marketplace online.
There will be regular posts on many different areas of internet marketing, business marketing, local marketing, sales training, business networking and guerrilla networking tactics, plus much more!
So please stay tuned as the topics that you're most interested in become available and help you "GROW" your local business online (and off)...
You know it really surprises me how many online business owners try and get completely "unknown" people into their business!
Only today I logged into my Facebook account and wasn't surprised when I opened an email directly to me from a guy called Nick, explaining that I don't know him and then going on to try and get me to look at his business.
Actually, I wanted to make a lesson out of this today, so here is the message directly from him (if you're in Facebook, you might have received emails like this too)...
Nick L October 28 at 6:54am
I know you don't know me all that
well and i know that relationships have to be built before a business
relationship can be formed. However I don't want to keep this from you any
longer as time is money! You may or may not have heard about this so check out
this link and let me know what you think. You seem to have a great number of
followers and friends on face book so this could be very good for you and them!
I have found this program to very easy to maintain and develop into a residual
income that I will eventually will to my children!
Here is the link and
thank you for your time!
www.his-link-was-here.com (I've taken out the link)
Your friend
Nick
L
Income for Life - Start Earning Money Now
Source: www.his-website-opportunity-was-here.com
Join 1000s of real people worldwide who are quietly building
their own 'Income for Life' R from home!
Now, before you read any further... What can you see that is wrong with this scenario apart from the obvious? (Think about it before you read on).
Well, now that you've thought about it, here is my reply to Nick...
Yes, I've known about
this program for some time now, and from an integrity point of view, I've found
that it's overpriced for the hosting and domain name when you can get a .com
from GoDaddy.com for only $8's...
There are other highly authentic ways
to make a residual income online from which I've created for myself and my
followers (a good deal of them my clients).
I believe if you're going to
gain TRUST with your clients, you need to seriously (and I mean seriously) look
at information marketing Nick...
Then there is no more cold calling or
un-announced emails where your stating "I know you don't know"... The rules of
success online are quite simple... and they are:
1. Build Relationships
2.
Don't Spam
3. Offer Value
4. Grow a Following
5. Help People
First
Over time as the "Seed of Trust" is planted in the minds of your
prospects (and you have to do this the right way, i.e. not as you've done here,
allow me to explain), it will create a viral following effect where they tell
their friends about you, because you "NEVER" tried to sell them anything or
market to them in any way.
But rather you offer more value and help to
them with every communication you have, so from this point forward, please try
and keep this thought at the top of your mind before you contact prospects and
the thought is this "How can I enhance this persons business, without making
them feel pressured or like they're being sold to today!"...
If you do
this, and this is how I've built my full-time internet affiliate marketing
business and now my offline internet marketing consultancy and coaching
business, you will indeed instill the TRUST factor into your prospects and it
will allow them the freedom to learn more about you, rather than you telling
them.
I once heard a very well known sales trainer Brian Tracy mention,
"If your prospect says it, he's right... If you say it, you're being pushy"...
well it went something like that anyway...
The essence of the information
marketing message online is, "DON'T PUSH & DON'T TELL" but rather EDUCATE
your clients without ever talking about your product or service, but demonstrate
why it's so good for them in real, everyday, examples and stories.
This
process is known as C-T-P-M (Content, Traffic, Pre-Sell, Monetize) and it's the
information marketing model of a company called SiteBuildIt
www.Website-Buildit.com and I assure you, if you follow this model online and
off, you WILL be successful long term (there's not short term silver bullet,
quick cash, strategies here, those are for the birds and the
dreamers)...
It takes work, it takes determination, and it takes a desire
to REALLY want to help your prospects excel.
So please don't ever spam
anyone again, rather ask them about themselves and try and find out their
problems and then solve them for them and that doesn't mean trying to sell them
the program your in, but ALLOWING them to go and look at that program from your
real life experience, examples, and case studies of how it's worked for you and
others you've helped.
If you want to know how to do this sort of thing
better in Facebook, Twitter and the social hubs, then become a free member at
www.Renegade-University-Training.com and you'll see how they teach it and how
their members connect with others in Facebook the "Value Driven" way... Which is
known as "Attraction Marketing" online and is the key!
Take care my
friend, and I hope you don't think I'm trying to beat you up, but rather help
you become a better marketer than you were before you read this
reply.
I take it that this example is a good lesson for you as a business person who is marketing online, to learn from... Don't SPAM people they HATE it!
But rather CONNECT with them authentically, learn about them, their lives, their hobbies, their business, and if there is anything you can help them solve... Then ALLOW them to see what you do... But NEVER... EVER... Sell to them like this, it loses TRUST and makes you look desperate and someone who doesn't know what their doing in business!
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