Nett Knowledge Blog

To truly own your online business, you must build your own free traffic. It's fine to supplement traffic by buying Pay-Per-Click advertising or opening a Yahoo! or eBay store, depending on what makes sense for your business.

But remember... the day you stop paying other companies to send you traffic is the day the traffic stops. And so does your business.

Your lifeblood is free traffic, new pre-customers who find your site, read your content, become PREsold... and monetize. Most online small businesses never build their own free traffic.

Your DAY 7 goal is to build your own free traffic.

How?

By creating more high-value, optimized KFCPs and by establishing a quality links program. Picture your traffic growth as a snowball increasing in size and speed as it rolls forward down the hill. It's all about pleasing both your human visitors and the Search Engines... naturally and effectively.

In DAY 6 and going forward, you know how to seed enough "on-page hooks" (i.e., Specific Keywords) with Analyze It!'s help to let the Search Engines know what each page is about. You blend those keywords into excellent content to also create "human delight," which the engines also measure.

And that brings us to the concept of "off-page" criteria. Getting only the "on-page" right is not enough.

You also need to meet the Search Engines' "off-page" criteria, which collectively form an important indicator of human approval of a Web page.

The more closely you meet the engines' criteria (on- and off-page) for a quality site, the higher your page ranking scores will be. And the more pages that you have ranking in the top ten positions on the major Search Engine Results Pages (SERPs), the easier and faster it will be for your target group to find your site and business. The snowball grows...

The more traffic, the more off-page behavior generated by humans (ex., in-pointing links to your site, time away from engines after a click to your site, etc.). The more, and the better, off-page criteria, the higher your keywords rank. Which brings more traffic... the snowball grows and grows.