Nett Knowledge Blog

1. Workout the angle your going to best get a response from your hungry market from, you can do this by researching using Google trends and looking at the stats of future trends, look at past trends of existing clients and buying patterns and just by "knowing" your ideal client.

2. Have an ebook and 30 day program written "specifically" for that market (it doesn't matter if it's super niche, actually it's better, because here's the big secret, you can repurpose the same content and materials for parallel markets and just rebadge the product to that market)... For example, if you have a guide to lose weight for teenage under 12 girls, you can easily repurpose it for teenage boys between 15 to 18 and so on.

3. The 100 articles you have 2 options:
   a. I would create a blog and hire a word press expert and designer from www.99designs.com to make a nice design for you at the same time get your header and footer graphics, your ebook covers, affiliate banners, report covers all done at the same time. Be sure to organize the blog designer to set it up for you once it's designed so that you're not stuck with a design and then need to have it implemented. I really like Michel Fortins's blog design it's at www.michelfortin.com has all the elements of a great, viral, monetizable blog ask them to model off that and you won't go too far wrong.

Est Cost: Between $1,000 to $2,000 for great designers, which is what you want!

99designs.com will be your best bet for freedom of choice and they offer a protection Policy where you don't release the money till your happy.

99designs Tip: The designers are open to negotiation for what they throw in for you, I always ask if they can do business cards, an extra cover style etc and the trick is to play them against each other, so I'll say to the one with the design I like most "could you throw in a double sided  business card design and tri-fold brochure to match another designer has offered to do that for me but I-like-your-design-slightly-better" this  both flatters them and compels them to be MORE competitive, and it's not a lie because you'll be asking your top 3 favorite designers the  same question and they'll offer something back.

   b. Your second option is to create a "100 Page Manifesto on X" this manifesto would be completely free to access, and different to your free report. The reason why I'd consider doing this is it's basically going to be your viral sales message and you don't want to be salesy, you want to offer valuable content "worth" something to the buyer, but also have your sales message weaved into it at the end. This is incredibly effective. So you would need another ecover made for this manifesto too, and a writer to add graphics and format it.

Take a look a Rich Scheferen's manifesto, just google that term and you'll find it, it's very well done and that's the standard base quality you need also (you can get it here: http://www.strategicprofits.com/manifesto/)

Come to think of it, you could even do both of the above and rally be the king of your niche, you create the blog, the blog is drip fed your original articles, the manifesto will be re-written slightly so it's different but given away completely "no strings" or details required from your blog.

Your blog will also have a banner on it that will point to a free report page that I create in an really kewl online application called 'Kajabi" (see it at Kajabi) and "THAT'S" where you capture their details, see the ascension model working here?



4. While all this is going on you need to be into learning Kajabi, and getting your videos ready for your product launch. So workout what top 4 pieces of critical info you wish to give away in high def video format and then get them done professionally and put them into Kajabi.

Kajabi will really help you with creating highly professional, "Instant", video presentation pages, squeeze pages and lead funnel product launch processes that are tried, tested and proven by some of the worlds best internet marketers who have spent literally thousands in testing to get real world results and this product is what come from it, so there's no going to a web designer and "second guessing" what works, with this Kajabi platform you'll get "What Works" first time round, take a look at some of the screen shots below for the quality:

5. Next is yourt sales letter, once again I have templates that I'll send you with lots of questions on them, and I'll create a sales letter for you if you like (if you're reading this as a blog post, please become part of my Free VIP Forum & Newsletter to recieve these). Or you could use a program like instant sales letters by Marlon Sanders, which is a great program for easily and professionally knocking out a sales presentation.

6. Recommended step... Go James Roche's website and spend the $600's to go through his program for major product creation, he is the master of this and helps all the gurus, I have no problem referring people when it's well worth it. Google James Roche the Product Info Guy for his site and if you do it, let me know what you learn ;-)

7. Joint Venture partners and affiliates, register your product with clickbank.com and write a list of influential people in this niche you know with BIG lists and are willing to promote it in pre-launch and launch day and workout an offer proposal for them for doing so then go and present the idea to them.

Find someone with a massive name in the industry who "everyone" follows and then interview them (you could even do a series of experts via phnoe or video interview) live via Internet broadcast before the "official opening" of your product, at the end of the call invite them to buy at a special "early bird" price :-)

So this is the basics of what I would do to launch a new product of mine, it might seem complicated, and the first few goes there will be quite some learning, but once you have the formula down, it won't be hard for you at all and you can then quite easily outsource a lot of the work for cents on the dollar.

I hope this helps.