Nett Knowledge Blog

The essence of "building income through content" is to...

Deliver valuable content to your readers...
And tasty content to the spiders.

Your site must be a Win-Win-Win proposition for three parties...

Your visitor
The Search Engines ("SEs")
YOU!
If you plan to monetize your traffic by putting advertisements on your site (ex., Google AdSense ads or ads from advertisers that you locate) or through affiliate programs, there are actually 4 Wins...
Your advertisers or merchant-partners.

Let's look at each win...

Win #1 Your visitor must get what she's looking for... the best information. OVERdeliver with original, high-value info. Remember what your visitor seeks... she is not looking for your business.

Your job is to provide quality info that reinforces in your visitor's mind that you are an "expert" she can trust... and one who can grant her wish or solve her problem. If you don't do this, she simply clicks the back button to the Search Engine and says... "Who's next?"

And yes, the SEs notice that very quick return to them, which is not good. And that brings me to...

Win #2 Search Engines are in business, too. Their product is the quality of their search results. Let's say, for example, a Web surfer searches for "salami." A Search Engine wants to deliver the most relevant "salami sites" on the Net.

If you do anything to hurt their product (i.e., the relevance and quality of their search results), sooner or later they will hurt you. But when your site provides what searchers want, you add value to a Search Engine's product.

As a result, searchers will trust this SE to find the best information next time as well. That is the big win for Search Engines. A growing loyal base of users makes it easier for them to attract and keep advertisers, their real customers!

Bottom line? There's only one time your site should deliver "bologna/baloney." And it's not when people are looking for "salami."

Win #3 YOU must win, too, of course. How? Succeed at the first two wins...

OVERdeliver to your visitor. This ensures repeat visits, confidence and trust and likability ("PREselling")... and evergrowing monetization.
Please the Search Engines. Do it right and they will never ban you. Better than that, as your site grows, and as humans respond positively to your site (something they track more and more efficiently, in hundreds of ways), they reward you with higher & higher rankings.

And finally, depending upon your monetization plans...

Win #4 Your advertisers and merchant-partners must win, too.

For example, let's say that you plan to participate in the Google AdSense program. By focusing each page clearly on one topic, Google will be able to deliver contextually relevant ads. That makes Google's advertisers happy.

What about your merchant-partners with affiliate programs? They want sales. The best way to deliver them is through top content that gains your visitors' confidence. Then use "in-context" text links to recommend and direct those visitors to places that you believe deliver superb products with great value.

The "winning" formula boils down to...

"Find-Click-Click-CLICK-kaCHING!"

Music to my ears!

Learn More at: http://actionguide.sitesell.com/special_information.html