Search Engine Opimisation is becoming increasingly more important and in 2011 it will become even more critical, as more websites emerge causing more competition, the need for cleverly optimised websites are going to become a must for every business wanting to promote and be competitive online.
SEO requires your site to have keyword focussed text based sites, menu tabs with keywords in them, and images, headers and videos all linked with important keywords which will link to your site for opimal results. Obviously there is much more to creating keyword optimised pages with a minimum of 300 words on each pages, but they're going to become the standard in website design.
A perfect example of a very effective version of sites which are heavily optimised like this can be better described with a program called SiteBuildIt.
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