In this short video Adam offers cold calling tips to authentically connect with a business in a consultative selling way, that will establish you as the expert who really wants to help. These are the ingredients of what successful cold calling is all about, take it, learn from it and study as MUCH as you can about it as you can and you will be an efficient and effective cold calling salesperson.

You see, a lot of business people and salespeople have to use the phone daily to take inbound calls, as well as make outbound prospecting calls and there is "NO" difference in either of them.

The big MYTH of using the phone for a sales call, whether it's an inbound lead from your marketing efforts, or for an absolute cold call are exactly the same.

Most sales trainers and marketing instructors try and teach us that inbound leads are "Warm Leads", but how can they be?... When you've never spoken to that person before, and that's where we BLOW our chances of making a sale right from the beginning of the call, because we assume that becuase they're calling us, there's going to be a way higher chance of making a sale...

And it's simply not true!

My advice to you if you're in business or a salesperson on the phone selling, don't assume any sale, but rather take and make your calls with no assumptions and the goal is to have an authentic conversation, where your prospect feels "COMFORTABLE" enough to be completely open and honest with you, without feeling the threat that when they do open up, you're going to try and pounce on them.

I hope you enjoy this weeks cold call tip video!