If you are able to have your website update itself with your own information as well as the quality information of others, you truly have a website that will grow by itself and bring you repeat visitors.

Having a few provocative keywords, or some that you know your visitors would love to write about, create invitations for them. Once a few visitors find your invitations and see that they can easily have their ideas, opinions or knowledge published on the Web, they will soon be telling their friends, who will submit content and tell their friends. And so on, and so on. It's a great way to start the traffic snowball rolling and a great way to leverage your time with Content-building.

And C2's notification tools make it very easy for your visitors to stay current with all the latest submissions and comments. They can choose to be notified when others comment on their submission, and when other submissions are made. This brings repeat traffic, which turns your visitors into fans.